Bonsai

Capturing emotion while delivering Information

CrossPurpose was seeking an animated recruitment advertisement for their career development programs. We wanted to capture the spirit of Denver, and the feeling of a fresh start. The CrossPurpose offices feature several bonsai trees, a symbol of new life, and growth. This felt like the perfect centerpiece for this project, and we set out to create a piece that uses the growth and change of a tree as a powerful metaphor for the way their programs grow and change their participants.